Our Story

Born and raised in a very small town, dressing trendy and fashionable was sometimes a difficult task. In my small community, young and trendy clothing stores were few and far between. With the shopping limitations of my town, we had to drive at least two hours to find big department stores and fashion forward boutiques. Then, we all took the risk of coming home with the same outfits as every other girl in our town, shopping at the same stores.

When I moved away to college I began to study apparel merchandising. It was here that I realized I wanted to develop an online shopping experience for all young women to have access to fashion no matter where they live. No more driving hours away to find the perfect outfit or ending up with the same thing every other girl is wearing.  I want everyone to be able to shop from the comfort of their own homes and expose them to many new brands and lines.

As our business grew we expanded and opened two physical stores in addition to the online store located in Greenville, NC.  You can come see our stores and wonderful sales associates in Uptown Greenville and in Arlington Village. 

Truly Yours was designed with the purpose to offer fabulous and trendy clothing at an affordable price to all young women, whether small town or big city.  From casual tees to special occasion dresses, Truly Yours has everything you are looking for.

I hope you enjoy your shopping experience with us.

Truly Yours,


PS. Follow along on this crazy ride of small business ups and downs through our social media!

@shoptrulyyours and @erin.b.davis

Greenville, NC boutique